MLB London Series - Play Ball Park
Where: London, England
For the first time in its 150 year history, the MLB brought baseball to London, showcasing one of the biggest rivalries the New York Yankees vs the Boston Red Sox.
To mark the occasion and spread some buzz around the city, larger than life 3D logos were dropped in different areas of the city encouraging fans to take photos and share on social. The logos had LED lights embedded within them, and for every tweet the lights would flash for the corresponding team tagged.
For fans attending the games, the MLB Play Ball Park was an immersive experience outside of the stadium, where guests could learn about the MLB’s history as well being able to see what it’s like to be a baseball player through numerous interactive opportunities.
Stats:
2 Rival Teams
3 Public Activation Days
5 3D Logos
8 Activities
300 Baseballs
10,263 Fan Participants
“PlayBall Park is Great; it’s amazing to be able get a better understanding of the game and play a little as well. Plus the photo ops are great!”
Creative Roles:
Art Direction & Graphics: Sarah Healy
Environmental Art Direction & Design: Kelly Gayara
Art Direction & Graphic Design: Gina Moyer
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